Expand Your Reach with Effective Online Public Relations

Quality content can help position you as a respected firm and thought leader. With just one click, content syndicators (e.g., BrandPoint, Vocus, PRNewswire, BusinessWire, etc.) can send your message out directly to targeted local media or to thousands of online and print media outlets across the country. Public relations content is part of a thoughtful internet marketing plan. Think about these points when considering media relations:

• Know what your business has to offer in product, relationship, and knowledge.
• Research a media list that targets media outlets, organizations, and individuals who could be interested in your news.
• Create informative, accurate content.
• Use appropriate social networking channels like Facebook, LinkedIn, or Pinterest.
• When networking, help friends and acquaintances make needed connections or introduce them to someone who can.

Public relations and media content

Raising the Bar Media can craft quality  public relations content that drives traffic to you while bolstering your business and reputation. We can help you with:

• Articles, infographics, and press releases for syndication
• Byline articles for industry publications
• Social media monitoring and comments
• Blog posts  and guest blogging
• Comments in forums and communities
• Content calendar research and recommendations

Getting the word out does not end when the word is out.  Improve your profile and keep your website fresh with an effective public relations strategy from Raising the Bar Media.