Challenge: Provide optimized, engaging, practice-area-specific legal content

Search engine optimized (SEO) website content and informative, engaging legal blogs are crucial to lead generation and conversion for the legal profession. While personal referrals remain important, potential clients turn every day to websites and social media to seek knowledgeable legal help.

LexisNexis turned to our team in 2008 to develop optimized legal content for law firms across the country and for LexisNexis websites such as Lawyers.com.

Solution: High-quality legal website content

Serving law firms of all sizes in all areas of legal practice, our team delivered high-quality, SEO legal content including:

• Custom websites
• Concise, thoroughly researched legal blogs
• Legal articles and analysis
• Customized web pages to expand or refresh existing websites

In 2013 alone, we delivered more than 13,000 pages of professionally written, optimized and edited website content to LexisNexis—on deadline and on budget.

Success: Satisfied law firms throughout the United States

In support of the sales and legal marketing initiatives of LexisNexis, we developed and wrote more than 230 websites in just one year, in lengths of 25 to 75 pages per site for law firms in jurisdictions across the country.

Providing top-notch project management, writing and editing support, our team met and exceeded expectations for these product introductions by the LexisNexis Legal Marketing Solutions division. By outsourcing its legal content needs to our scalable team, LexisNexis delivered high-quality content to its clients on time for less cost.

States Seth Seigel-Laddy, former Director, Web Production at LexisNexis and current Vice President, Scholastic Media at Scholastic:

“Robert Friedman and his team at Raising the Bar Media are seasoned, gifted and talented professionals who offer a broad range of content services to suit any business’ needs. I look forward to finding ways to have Robert work with me wherever my career may take me. I would highly recommend Robert and any member of his team.”

Adds Betsy Schwartz, former eMarketing Manager, LexisNexis:

“I’ve known Raising the Bar Media President and founder Robert Friedman for more than 20 years and I have worked with him at several companies, including AT&T, Telcordia, and LexisNexis—as both a colleague and a service provider. Over the years, I have also used him as a writing mentor and advisor. He is a world-class writer who has won many prestigious awards. I have nothing but praise for his work.

He excels at creating content for consumer marketing, B2B marketing, technical writing, tutorials, video scripts, etc. Robert and the team he has assembled are very versatile. The team include lawyers, senior editors, professors, and senior writers. Many have publishing backgrounds. They can handle any type of content—from online tutorials to blogs to web content on complex legal issues.

Last year, my group produced more than 17,000 pages for individual law firm websites (representing a couple thousand customers). More than half of those pages were produced by Raising the Bar Media. Unlike several other vendors we used, Raising the Bar had consistent quality and on-time delivery.

Above all, Robert is very easy to work with and focused on getting clients what they need, when they need it.”

High-quality, persuasive legal content is critical to converting online surfers to clients. When you need professional legal content for your website, newsletter, social media article or law blog, talk to us at Raising the Bar Media.