LiveProcess is a premier provider of healthcare communications technology. Headquartered in Massachusetts, LiveProcess operates in 46 states in the United States and in eight global communities. The company assists healthcare providers around the world to deter and manage disruptions in patient care. The LiveProcess platform offers intra- and inter-institutional communications and emergency preparedness support.
Challenge: Assess communications needs and create a suite of marketing and training tools
Because responsive hazard vulnerability analysis (HVA) and communications management is critical in healthcare settings, LiveProcess upgraded its SaaS platform to provide new and redesigned features, including custom reporting tools. With an upcoming conference and a major software update launch, LiveProcess needed an effective promotional plan, collateral sales material and tools, and training content.
Solution: Develop and deliver training and promotional materials on time and within budget
Our work with LiveProcess began with a meeting to assess their promotional and training needs. After becoming familiar with the capabilities of the LiveProcess platform, we created targeted solutions that included:
- A press kit
- Public relations media including a newsletter and press release
- Product brochure and announcement
- Tradeshow and promotional tools
- Website and digital media content
- Online help system and quick reference guide
- Case studies
While updating the LiveProcess platform user documentation, we revised and migrated the information online. The result was an easily-navigable, fully-searchable online help system with an accompanying quick reference guide.
Success Story: Product well-received
Delivered on time and within budget, our training and promotional materials met and exceeded the objectives of LiveProcess for their promotional campaign and training update. Relying on an experienced communications vendor allowed LiveProcess to focus on developing their platform and expanding their client base with the understanding that their timeline and budget was secure.
When you need skilled promotional service and high quality digital or print content, talk to us at Raising the Bar Media.
