Search Engine Marketing, Local Directories, and Mobile Advertising Copy
One in 5 Google searches and more than 60 percent of all mobile searches are location-based
Local directories and internet advertising are a good way to improve search engine rankings. If your business is not nationwide or global, you can improve your search engine rankings and visibility by registering with local directories such as Yelp, Google Places, Yahoo! Local, and Bing Local.
In fact, there are dozens of online directories where your business can be listed. But it’s important to be properly listed with reputable directories and to pay attention to the reviews and comments on your listing.
If you don’t register with these directories, anyone can comment on or review your business and you will be unable to respond to their feedback. We can help you set up and manage your listings in these professional directories, including:
- Providing content for your listing that improves search engine visibility and SEO
- Responding to comments and reviews
- Creating additional links, content, and updates to keep your listing fresh
Paid internet advertising and pay-per-click ads need quality copy, too
If your business is nationwide or global, or if you are in a very competitive market, search engine marketing (SEM) or pay-per-click advertising can help your website to be found by search engines. Over time, people have become reluctant to click on paid search advertising. That’s why it’s so important to have relevant, well-written copy for your pay-per-click text, display ads, and banners.
SEM ads need a keyword strategy that minimizes the cost per click (CPC) and maximizes the click-through rate (CTR). We can work with you to suggest and create a content strategy for your paid search advertising.
Take advantage of mobile marketing
Mobile devices are now an integral part of our lives, and mobile search is outpacing desktop search. More than 40 percent of households use a mobile phone as their primary or only household phone. So, it’s no surprise that mobile advertising is rapidly growing. Businesses find that location-based and mobile content are critical to their marketing mix. Raising the Bar Media can help you develop your mobile tools, including:
- Text messaging (SMS) marketing strategic plans and copy
- Mobile website content for mobile-optimized websites
- Copy for location-based ads and mobile directories (e.g., Swarm and Foursquare)
- Content for mobile apps (iOS, Android, Windows)
Talk to us about how we can help with your search engine, mobile marketing, internet advertising, and social media marketing.